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Customer Stories
How MagicBooking Simplified Hollymount School’s Wraparound Care & Admin (London)
Good training from the team and Joe and the support people are very responsive. - Joe Croft, Headteacher, Hollymount School
4 min readMeet Hollymount School
Hollymount School in London is a forward-thinking and inclusive primary school, dedicated to providing primary school aged children with a high-quality education day to day, in a supportive and vibrant environment.
The school encourages curiosity, creativity, and confidence – ensuring every child thrives both academically and personally.
Challenges
Before implementing MagicBooking to manage their wraparound care, Hollymount School relied on manual and paper-based systems for managing wraparound care and club bookings.
The admin team had to spend a large amount of time on repetitive tasks, like bookings through emails and inputting everything manually into the school’s MIS to generate registers and invoices – a time-consuming and inefficient process. They had no appointment scheduling or management software.
“We had paper based registers and a booking system that involved parents emailing and then a staff member inputting this onto our MIS to create registers and invoices. It was time consuming and clunky.”
Joe Croft, Headteacher, Hollymount School
Key Issues
- Manual and paper-based registers: All bookings were processed manually, slowing down operations.
- Heavy admin load: Staff spent excessive time inputting bookings and creating invoices.
- No real-time booking access for parents: Parents had to email requests and wait for confirmation.
- Inefficient communication: Delays in responses and lack of instant updates frustrated parents.
- High staffing cost: Managing bookings manually required dedicated staff time and resources.
“We had a member of staff [processing registers, bookings, and invoices] which worked but it was long winded and very expensive and not immediate for parents.”
Joe Croft, Headteacher, Hollymount School
Solution: MagicBooking’s school booking system
Hollymount School introduced MagicBooking to automate and streamline all booking and payment processes for wraparound care and clubs. The school’s leadership team wanted a smarter, faster, and more efficient solution that gave parents control while reducing admin workload.
The MagicBooking team provided excellent onboarding and responsive support, ensuring the system was set up smoothly and staff felt confident using it quickly.
“Good training from the team and Joe and the support people are very responsive by emails.”
Joe Croft, Headteacher, Hollymount School
Key Features
- All-in-One Booking Platform: Bookings for wraparound care and clubs are managed in one system.
- Responsive Support: Dedicated training and email support ensured a smooth rollout.
- Live Data Access: Real-time visibility for administrators and senior leadership.
- Parent Self-Service: Parents can now book and pay instantly online, with no need for manual input.
- Simplified Finances: Direct payments and reporting tools improve accuracy and efficiency in managing finances.
Impact
MagicBooking has transformed how Hollymount School manages its club bookings and payments – freeing up staff time and simplifying processes across the board.
Significant Time Savings
By moving away from manual processes, the school has reduced administrative workload, reporting saving up to 75% of time on admin tasks.
Multiple teams are benefitting from Hollymount’s adoption of MagicBooking saving them from time consuming tasks: admin, senior leadership, and the club leader.
- 75% of time spent on admin tasks saved
- 8/10 rating for staff administrative work reduction
The top 3 benefits to using MagicBooking: “Reduced admin, parent facing and live data.”
Joe Croft, Headteacher, Hollymount School
Ease of Use and Efficiency
With a rating of 10/10 for ease of managing bookings and efficiency, Hollymount now runs bookings with minimal effort and improved visibility.
- 9/10 for ease of implementation
- 10/10 for ease of managing bookings
- 10/10 for efficiency
- Felt confident using MagicBooking within 6 months
Improved Parent Experience
Parents can now book and pay directly through the online system, making the process faster and more transparent. The overall parent satisfaction score has increased, reflecting the convenience of MagicBooking’s online booking system.
- 8/10 rating for parent and carer satisfaction
Better Financial Oversight
MagicBooking’s school booking system has made it easier for staff to monitor income and payments in real time, improving financial control and reporting accuracy.
Excellent customer service
The team at Hollymount highlighted the onboarding and ongoing support as a key strength of their MagicBooking experience.
“Very good support [...] Good training from the team and Joe and the support people are very responsive.”
Joe Croft, Headteacher, Hollymount School
The Final Word
Hollymount School’s shift from paper-based systems to MagicBooking’s school booking system has delivered measurable results – saving time, cutting administrative tasks, and improving parent communication. The school’s leadership is confident in recommending MagicBooking to others.
Joe Croft, Headteacher at Hollymount School, has already recommended MagicBooking to other schools, highlighting its simplicity and time-saving benefits. His advice to others considering the platform is short and clear: “Do it.”
Do you want an automated school booking system?
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